AN INTERACTIVE VENUE FOR AN ECLECTIC PUBLIC
In just one year, the showroom welcomed nearly 5,000 visitors from outside the company, including current and prospective customers, partners, journalists and students, as well as major comps and the local prefect. A September 2018 event to celebrate the showroom’s first anniversary featured demonstrations — molecular cuisine, experiments — and inspiring discussions focused on the future. A hundred people came to hear Arkema experts and outside speakers weigh in on the impact of innovation on materials to make daily life more convenient and comfortable and to improve athletic performance. French international rugby player Fabien Galthié was a guest. He talked about how important it is to have high-value-added technical materials in sports shoes. Our Pebax® elastomers were the star of the show.
