At the same time, the transport sector is recording ever higher expectations in terms of driver and passenger comfort…
Benoît Perrier: Yes, this is the other key trend, focused on customer experience. Again, there are major implications for our adhesives. For example, reducing noise and/or vibrations involves adding textiles, which require highly durable, material-friendly adhesives. The increase in onboard electronics, particularly in electric cars, also creates a need for precision bonding, similar to that found in the consumer IT sector.
How does Bostik, the world’s third-largest adhesives company, position itself in this rapidly changing market?
Benoît Perrier: We’re one of the only players in the world able to offer value-added solutions across all technology families (see box) mobilized by the automotive (original equipment and repair), public transport, rail, marine and aerospace markets. Our innovation policy, which relies on targeted acquisitions, also allows us to develop cutting-edge technologies in highly differentiated specialty hotmelts in certain key areas.
We sell our products to OEMs, as well as directly to the major vehicle manufacturers, to whom we also offer our expertise. They sometimes consult us very early on in their projects, to translate their functional specifications into technical specifications.